Hiscox

The Inexperts2022
H-I-S-C-O-X2024
Pro Blunders2024

The client

Hiscox insures very small businesses and freelancers, and what sets it apart is how well it knows them: a specialist insurer that understands each trade and its risks, and stays close to the people it covers.

The Inexperts

2022, insign. 3 films of 25 s, plus 6 s cut-downs.

The challenge

Up against generalist insurers, show freelancers that an insurer who really knows their trade changes everything. And do it without a single coverage table.

The idea in a nutshell

We’ve all met that advisor who nods along without understanding a word of our job, so we gave him the lead role and let him loose on three professions.

Three meetings you’ll wince through, and one conclusion that writes itself: choose an insurer who actually knows you.

Not a French speaker? English subtitles have your back, just switch them on in the player.

H-I-S-C-O-X

2024, insign. 3 videos of 8 s for social media.

The challenge

How do you spell Hiscox again? Before selling anything at all, the name had to get into people’s heads.

The idea in a nutshell

Instead of hiding a name nobody spells right the first time, we made it the star, letter by letter.

Three eight-second formats, and not a single typo.

Not a French speaker? English subtitles have your back, just switch them on in the player.

Pro Blunders

2024, insign. 3 motion-design films of 15 s for social media.

The challenge

Talk about professional liability insurance without scaring people or sending them to sleep: show the small dramas of working life, trade by trade.

The idea in a nutshell

Blunders at work happen to everyone, even the best of us (yes, you), and each film turns one of them into a pun on the trade itself.

Luckily, Hiscox knows your job inside out, and has your back when things go sideways.

Not a French speaker? English subtitles have your back, just switch them on in the player.

Hiscox

The client

The challenge

The idea in a nutshell

The challenge

The idea in a nutshell

The challenge

The idea in a nutshell

A brief, an idea, a line that won’t come?