It’s Chill, It’s Stych
The challenge
Become the favourite brand of 16-to-23-year-olds and lift awareness by fifteen points, without just talking about price.
The idea in a nutshell
Getting your licence is supposed to be stressful. Not for our hero, whatever the world throws at him, because he’s getting it with Stych.
Fewer driving hours, a higher pass rate and a 30% lower price. It’s chill, it’s Stych.
Not a French speaker? English subtitles have your back, just switch them on in the player.